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  Program  
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Class time is complemented by workshops, seminars, field trips and lectures open to the general public.
This one-year master's program is divided into three quarters:

In the first quarter, students learn about and analyse the coast and the phenomenon of tourism using advanced digital techniques.Participants will use the GIS tool for interpreting the distribution of various economic sectors in the territory and its systemic interface

The second quarter is a transdisciplinary exploration of various models of tourism, from their political and economic development to their city-planning and architectural characteristics. Students analyse not only Mediterranean models but also those of natural competitors in the Caribbean and the Asian Pacific.

In the third quarter, students apply the knowledge they have acquired during the program to a comprehensive project involving a real case studies.

Each quarter is divided into a theoretical/active segment and proactive practice segment.


 
 

This master's programme is organised into the following modules, which can be taken separately:  

 
     
 
P1        
  EXPLORATION AND COAST   THEORETICAL FRAME
[500h - 20 ECTS]
  Start
07-10-2009
           
P2        
  STRATEGIES AND COASTS   CASE STUDIES
[500h - 20 ECTS]
  Start
21-01-2010
           
P3        
  TERRITORIAL CONSULTANCY   PROJECT
[500h - 20 ECTS]
  Inicio
15-04-2010
           
           
 
 
 
P1
EXPLORATION AND COAST.
Theoretical framework [500h - 20ECTS]
 

The program introduces a historical-critical reassessment of cultural models, typological, social, urban and architectural that have marked the evolution of the tourism phenomenon in Spain, according to the five basic stages of development typical of a phenomenon already mature (Discovery and Expansion, Development and Explosion, Crisis and Readjustment, Diversification and Dispersion, Reactivation and Reinvention).
It also aims to highlight the importante of epistomolgy, both at the image as a fashion, the perception and logotech of consumption. It shows the tourism phenomenon and its implications at economic and socio-cultural levels.
The goal at the end of this first graduate will have a set of theoretical vision capable of recognizing that evolution and the different keys associated to it.

Subjects
M01 HISTORY OF PHENOMENON
Analysis, documentation and interpretation of the relationship between tourism and land development (4 ECTS)

M02 RECOGNITION OF IMAGINARY
Methodology of analysis by indicators related to a tourist imaginary (3 ECTS)

M03 LANDSCAPE MANAGEMENT
Management procedures and criteria for intervention on the landscape (2 ECTS)

M04 TOURISM AND SUSTAINABILITY
Studies-integrated processes of sustainable tourism planning (4 ECTS)

M05 GEOGRAPHY OF COSTA
Analysis of models for coastal development (4 ECTS)

M06 1 COSTA PROJECT - WORKSHOP
(3 ECTS)

   
P2
STRATEGIES AND COAST
Case studies [500h - 20ECTS]
 

Following a methodology for an MBA Business School in generation of case Studies, participants evaluate Spanish tourism models from a socio-economic, political and geographical point of view, compare them with international destinations, and benchmarking each case. The main geographical areas considered are the Mediterranean Regions, the Mexican coast, the Caribbean and the Asian Pacific. The final output of the second postgraduate module is oriented toward developing case studies of Catalan areas, which is the focus of the project of the third postgraduate module.

Participants will acquire the tools to create professional databases and construct a GIS of the Catalan coast in order to simulate various land-use models based on parameters related to tourism companies and the information economy.)

Subjects
M07 TOURISTIC TOPOGRAPHY
Recognition and diagnosis of models of tourism development (3 ECTS)

M08 SUSTAINABLE TOURISM DESTINATION MANAGEMENT
(3 ECTS)

M09 STRATEGIC PLANNING
(4 ECTS)

M10 THEMATIC SEMINARS AND WORKSHOP
2 Coast Project (6 ECTS)

M11 DATASCAPE
GIS assisted (4 ECTS)

   
P3
TERRITORIAL CONSULTANCY
[500h - 20ECTS]
 

Participants develop a multidisciplinary method for performing urban regeneration in the Catalan coastal tourist towns of greatest interest based on the studies carried out over the first and second postgraduate modules


Studio led by  MANUEL GAUSA – SILVIA BANCHINI – LUIS FALCÓN

Subjects
M012 I PLAN OF INNOVATION ON TOURIST DESTINATION: PROJECTS
(team workshop) (4 ECTS)

Strategic Project
Defining territorial arguments for a strategic planning of productive economic sectors impinging the site

Urban Project
Scenarios of requalification, innovation and reversibility

Architectural Project
New tourist models

M13 – THESIS- individual project
(6 ECTS)

M14 - THINK TANK
Creative-Tourism: towards a society of leisure and knowledge (2 ECTS)
Debates, Workshops and seminars

 
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