CASTELLANO ENGLISH
 
 
 
 
 
  Projects - Edition 2008  
  Projects - Edition 2007  
 

EXPLORATION AND COAST
Case studies

 
 

Historical and critical reassessment of the cultural, typological, social, urban and architectural models that have marked out the evolution of the different phases of tourism in Spain. The epistemological importance of tourism and its economic and sociocultural implications are highlighted:

Project data-Case Study

-Environmental conditions of the project area (in time of completion and currently)
-Infrastructural terms of the project area (in time of completion and currently)
-Economic and Fiscal Conditions of the project area (in time of completion and currently)
-Social Conditions
-Description of model

The case studies carried out by students are as follows:

1.-CCIB (Alessandro Bartoli + Marylin Lopez)
2.-Menorca (Katya Trejo + Martin Fruns)
3.-Reino Don Quijote (Luís Alejandro Cuesta + Victoria Eugenia Yances)
4.-Sta.Susana (Wooseop Song  + Hyouejung Chun)
5.-Sonar (Folchetti Monteiro Murilo + Lecis Cocco-Ortu Matteo)
6.-Ibiza (Irupe Barroeta + Oliver Olivo)
7.-Cap Cana Golf Resort (Alicinette Cury + Grazia Luchesu)

Tutor teachers: Luís Falcón y Sílvia Banchini

 
 

 
 

CENTRO DE CONVENCIONES INTERNACIONALES DE BARCELONA
// Alessandro Bartoli,  Marilyn López Millán //

 
 

 

 
 

 
  Some time ago it was given to Barcelona the status of a model city regarding its planning and management, urban planning solutions, transportation, environmental programs, protection and increase of green areas, recycling of damaged areas and so on. This model has received several international awards and it has been replicated in several cities around the world. The shift from an industrial city to a “prototype” city has been encouraged by various processes and a clearly recognized strategy. Four years ago, the last act of this strategy was initiated: The Forum of the Cultures 2004. In this context the CCIB (International Convention Center of Barcelona) it is not just a building but a set of functional objects, customers and different programs, hence a benchmark for Cataluña.  
     
  Menorca
// Katya Trejo, Martin Fruns //
 
 

 

 
 

 
  With an area of approximately 700 km2 and 200 km of coastline, Menorca is hosting a registered population of 85,000 inhabitants. The preponderance of tourism, which in recent decades has become the main economic resource of the island, explains the strong seasonality of human pressure, which sometimes comes to welcome more than 160,000 people. Its natural resources and scenic beauty together with a proper management of its parks and beaches throughout history, have enabled it to be considered a natural reserve of the biosphere.

The Consell Insular de Menorca (Island Council), responsible institution of the reserve, has opted for sustainability, so that future generations of inhabitants and residents can continue to enjoy the natural resources and beauty of the landscape available today. For this reason, we act with caution over the territory, so as to maintain long-term quality of life and attractive environmental values that made it worthy of the statement of Biosphere Reserve by UNESCO.
 
     
REINO DON QUIJOTE
// Luís Alejandro Cuesta + Victoria Eugenia Yances //

 

Don Quijote’s Kingdom is a business project that develops one "city of leisure" with recreational and residential resorts combined with culture, trade and golf.

The Kingdom is located in Ciudad Real, in the Spanish region of Castilla-La Mancha. It's a growing area that provides numerous means of transport like the new airport of Central Ciudad Real (first private international airport in Spain) and a TGV AVE- high-speed train- station at 3,5 km that connects Madrid (in 50 minutes ) Sevilla (in1 hour and 45 minutes) Córdoba  (in 1 hour) and Málaga (in 2 hours).

It's a project with 1,250 Ha of land and 685 Ha of building. The complex comprises three activity areas: a leisure area, a golf complex and a residential area. Among the highlighted projects, it deserves special consideration Caesars Casino Hotel which will be the first hotel of the Harra’s chain in Europe.

The project will be opened to international and local audience, generating numerous jobs for the inhabitants of Castilla La Mancha and it is expected to provide major benefits to the community.

 
     
  SANTA SUSANA
//Wooseop Son, Hyouejung Chun //
 
     
 
 
  In the north-coast of Maresme, Santa Susanna has become a modern tourist destination to enjoy sun, sea and nature with quality services. Its urban planning and collaboration between public and private sectors have turned Santa Susanna into a different model of tourism. A wide program of activities with the implementation of a Tourism Promotion Plan and the fact of having obtained the trademark of Sport and Family Tourism have made Santa Susanna  develop its own model: Model Santa Susanna.

Nowadays, the town of Santa Susanna has a good competitive position as a tourist destination within the context of the Costa del Maresme brand. This is the result, to a large extent, of the modernization of its accommodation offer and the diversification of its product. The planned execution of various municipal projects wants to move forward on improving its competitive position.
 
     
  SÓNAR, BARCELONA
// Folchetti Monteiro Murilo, Lecis Cocco-Ortu Matteo //
 
     
 
 
 

The case of study wants to investigate the effects that a large cultural tourist event has on the management of a city. This event is Sónar Festival, an International Festival of Advanced Music and Multimedia Art held in Barcelona since 1994. This festival has hosted more than 80 thousand people in its last editions. Our analysis starts from the description of the context in which the festival operates, dealing mainly with Barcelona's policies towards tourism and events. The description of the project examines the changes that the festival has had over 15 years to adapt itself to internal and external conditions developed over time (number of assistants, spaces in the city, investment and management model, media impact). It is interesting to note how the relationship between these factors influence the development and management of a festival, surely successful as regards the objectives of the organizers, but it also brings different impacts to the community that hosts it. For that reason we have analyzed the economic and social impacts of the project on its environment in order to evaluate objectively the level of success.

 
     
  PLAYA D’EN BOSSA, IBIZA
// Irupe Barroeta, Oliver Olivo //
 
     
 
 
 

This study case analyzes the tourism model called “Party, Sun and Beach” prevailing in Ibiza, particularly in Playa d’en Bossa where the phenomenon of the Afterhours bars has settled. Its aim is to analyze the transition from the traditional model “sun and beach” to a 2nd plane before the youth market in search of music, fun and excesses in general.

Playa d'en Bossa is one of the main beaches of the island (in Catalan, Ibiza), which is situated in the Mediterranean Sea and part of the Autonomous Community of the Balearic Islands, Spain. According to INE (2006), this island has a population of 113,908 inhabitants and an area of 570 sq. km.
The main objective is to achieve deseasonalizing tourism and diversify the supply, offering sun and sand, an offer which bets specifically for cultural tourism, supported on the development and promotion of Eivissa / Ibiza, World Heritage Site.

 
 
 

WORKING GROUP ON MODULE
SUSTAINABLE MANAGEMENT OF TOURIST DESTINATIONS

The work done by the students on a tourist destination.
  The methodology is as follows:
• Search for secondary sources
• Analysis of the Web
• Interview with the manager and an expert
• Reflection and analysis of data

The work focuses on the following points:

1. Contents of destination: changes in supply and demand, product portfolio, strategy, sustainability criteria.

2. Level of strategic planning

3. Operational levels
• Marketing
• Staff
• Technologies
• Logistics
• Urbanism
• Prosecutor

4. Organizational Structure
• Type of manager entity
• Social entity
• Monitoring
• Management of the brand
• Management indicators

The work done by the students are

1.-Cancún
2.-Iguazú

Profesor tutor: Josep Francesc Valls (Catedrático del departamento Dirección de Marketing y del Centro de Dirección Turística de ESADE)

 
CANCUN
// Wooseop Song, Hyouejung Chun, Marylin Lopez, Katya Trejo //

IGUAZÚ
//Matteo Lecis Cocco-Ortu, Grazia Luchesu, Alessandro Bartoli, Murilo Folchetti Montiero //


SUSTAINABILITY
IN THE COASTAL TOURISM

Participants will assess Spanish tourism models from socioeconomic, political and regional perspectives to compare them with those of international destinations. They will carry out a benchmarking process for each case. The final result will be focused on the development of Catalan case studies which, at the same time, will be the subject of a project in the third postgraduate course. The participants will also acquire tools to generate professional databases and to read and use a Geographic Information System (GIS) for the Catalan coast, in which several land-use models are simulated on the basis of parameters linked to tourist companies and to the informational economy.

SUSTAINABILITY IN THE COASTAL TOURISM
The aim of the project is to analyze, from the standpoint of  the coastline sustainability, an area in one or more municipalities of the Catalan coast or elsewhere in the Mediterranean.
Google Earth has been used for the analysis and in case of analysing  Catalonia municipalities the digital mapping of the Cartographic Institute of Catalonia ca be used
.
The work done by the students analyzes the following:
1.-Alicante
2.-Cadaqués
3.-Calella (Luís Alejandro Cuesta)
4.-Canet de Mar (Gracia Luchesu)
5.-Malgrat
6.-Premià
7.-Sitges
8.-St.Pol de Mar

Profesor tutor: Josep Olivera

CALELLA
// Luís Alejandro Cuesta //
 

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CANET DE MAR
// Gracia Luchesu //

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WORKSHOP: MULTI_RAMBLAS

Proposal of research and prospecting project on Barcelona, the contemporary city and places of tourist attraction.

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DREAMS CITIES
Cities and Thematic Tourism

//Matteo Lecis, Murilo F.Monteiro, Wooseop Song, Irupé Barroeta, Victoria Yances//
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It involves analyzing the impact of specialized sectors and thematic developments in the flow of visitors to the city and in a specialist global attraction.

Objective:
To define a ranking of cities that has more strength in the tourist collective imaginary.

Methodology:
A survey will be conducted among both residents and tourists.

There will be considered 8 indicators to define the tourist imaginary in a city.

1 city postcard picture  
2 iconic monument
3 the meeting point (confluence)
4 atmosphere
5 socio-cultural container
6 event
7 environment
8 historical imaginary
 
BARCELONA

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RAMBLAS

The main objectives of the project "MultiRamblas" (or "Ramblas Street") are:

1 – To recognize the current context of the Ramblas and its various planning, spatial, cultural, economic, social and environmental repercussions from the standpoint of their relationship with the new appealing phenomena associated with large contemporary urban tourist destinations.

2 – To quantify statistically this context and to create a critical and purposeful diagnostic of the processes, their trends and their evolutionary potential.

3 –To define possible qualitative scenarios and criteria of application at different scales.

4 – To submit referential proposals and strategies, actions and operational performance.

5 – To create the necessary conditions to produce content for a variety of formats and distribution, presentation and communication, not necessarily specialized.

6 – To create a material for discussion, opinion and proposal among citizens

//MARTIN FRUNS ,HYOUEJUNG CHUN, LUIS  A.  CUESTA, GRAZIA LUCHESU//
 

 
 
//Alicinette Cury - Alessandro Bartoli - Marilyn López - Oliver Olivo - Victoria Yances //

 
// Luís A.Cuesta, Matteo Lecis Cocco-Ortu, Yohei Sugiura, Mami Takahashi //

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WATERFRONT

Objective:
The aim is to study the impact of public space in contact with the waterfront.

Methodology:
We study and compare the waterfront in different cities, showing the different types of transition spaces between public spaces and the coastline in each city

Profesors tutors: Intelligent Coast

 
// Luis A. Cuesta, Aliciente Cury //
 
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//Luis A. Cuesta, Aliciente Cury//

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INTELLIGENT COAST*
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