CASTELLANO ENGLISH
 
 
 
 
 

09:30 / 10:30
FREDY MASSAD
Summary of the previous day and opening of the second day

Conference
MANUEL GAUSA
SILVIA BANCHINI
LUIS FALCÓN

Directors of Intelligent Coast
Multiramblas: Barcelona and the sea

10:30 / 11:15
Conference
OSCAR PERELLI
Director of Studies and Research of Exceltur
Tourist leadership through urban innovation

11:15 / 12:00
Conference
PAUL ROLL
General Director of Paris’ Office Tourism and Conventions.
“The GREATEST PARIS” – New Plans for the urban-city tour of Paris. Paris, European square and international metropolis.

12:30
Networking
Break at Café Picasso

12:30 / 14:00
Round table
Introduced and moderated by
TRACY METZ

RICHARD W. BUTLER
Profesor en el Department of Hospitality and Tourism -University of Strathclyde Business School-UK
The life cycle of tourist destinations

PERE DURAN
Director General de Turismo de Barcelona
Urban Tourism: New Strategies

JOSE ANTONIO DONAIRE
Geographer, Member of Parliament of Catalonia
The new tourist icons

14:00
Break

16:00 / 16:30
Conference
J. BAPTIST M. BRAYÉ
Founder Locatus, Netherlands.
Monitoring processes of urban tourism. Production and management of new databases

16:30 / 18:00
Mesa Redonda
Introduced and moderated by
J. LUÍS ECHEVERRIA
Barcelona: new innovation’s niches

RAMON PRAT
Curator and Director of Disseny Hub Barcelona Design
Design

LLÀTZER MOIX
Editor in chief of the culture section in the newspaper La Vanguardia de Barcelona
Architecture

ARTUR SERRA
Anthropologist, Assistant Director of i2CAT Foundation
The cultural Ring (internet+audiovisuals+cultural creation+cities)

ANGEL DÍAZ
President of Advanced Leisure Services.
Tourism Innovation

18:00
Networking
Break at Café Picasso

18:30 / 19:00
Conferencia
JOSEP FRANCESC VALLS
Professor at the Department of Marketing Management ESADE
Reinvention of the Barcelona Brand

19:00 / 20:00
Conferencia
NICK LEON
Director of Design London.
A new story, a guide for innovation

20:00
Final Conclusions
FREDY MASSAD

Closing Speech
MANUEL GAUSA
SILVIA BANCHINI
LUIS FALCÓN

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